Privacy Policy for Atlanticus Digital

Last Updated: 30 August 2025

1. Who We Are

Atlanticus Digital (“we”, “us”, “our”) is a CRM, AI and digital consultancy based in the United Kingdom.

Company Name: Atlanticus Digital Ltd

Company Number: NI656998

Registered Office: Westfield, 166 Newry Road, Banbridge, Northern Ireland, BT32 3NB

We are registered with the UK Information Commissioner’s Office (ICO) as a Data Controller under registration number: ZB627951

2. Scope of This Policy

This Privacy Policy explains how we collect, use, and safeguard your personal information when:

  • You browse our website (atlanticusdigital.com)

  • You contact us via web forms, email or telephone

  • You use our services as a client

  • You interact with our marketing communications

  • You apply for a role with us

3. Information We Collect

We may collect:

  • Personal details – name, email address, phone number, job title, company details

  • Enquiry details – messages submitted through forms or emails

  • Usage data – website interactions, device information, IP address, browser type

  • Marketing engagement – responses to emails, downloads of resources, event sign-ups

This information may be collected directly from you or via third-party tools such as HubSpot CRM, Google Analytics, or LinkedIn Insights.

4. How We Use Your Information

We use your information for the following purposes:

  • To respond to enquiries – ensuring we can follow up on your requests (legitimate interest)

  • To deliver contracted services – fulfilling agreements we have with clients (contractual necessity)

  • To improve our website and services – analysing usage patterns through analytics tools (legitimate interest)

  • To manage marketing communications – sending insights, updates, and relevant offers (consent or legitimate interest)

  • To track engagement with our website and marketing campaigns via HubSpot CRM – allowing us to understand which content is useful and improve our communications

5. HubSpot CRM Tracking

We use HubSpot CRM to manage enquiries, store client communications, and measure marketing engagement. HubSpot uses cookies and tracking technologies (see our Cookie Policy) to:

  • Recognise returning visitors to our site

  • Record form submissions and resource downloads

  • Track email open rates and link clicks

  • Attribute website visits to marketing campaigns

This data helps us respond more effectively to enquiries and improve the services we provide.

6. Legal Basis for Processing

We rely on the following legal grounds:

  • Legitimate Interests – handling enquiries, marketing to existing clients, improving services

  • Contractual Necessity – delivering services and fulfilling agreements

  • Consent – when you subscribe to newsletters or agree to non-essential cookies

7. Data Sharing & Transfers

We do not sell or rent your data. We may share limited information with:

  • Service providers (e.g., HubSpot, Google, Microsoft) to support our operations

  • Professional advisors (e.g., accountants, legal counsel) for compliance purposes

Some providers (including HubSpot) may process data outside the UK/EEA. In such cases, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place.

8. Data Retention

We retain your data only as long as necessary for the purposes described:

  • Enquiry and marketing records are typically retained for up to 3 years

  • Client contract records are retained for up to 7 years for legal and financial reasons

  • Cookie and tracking data are retained in line with our Cookie Policy

9. Your Rights

Under UK GDPR, you have the right to:

  • Be informed about how we use your data

  • Request access to your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Request transfer of your data to another provider

  • Withdraw consent for marketing communications at any time

Requests can be made by contacting us (details below).

10. Data Security

We take data protection seriously and implement:

  • Secure servers and encrypted transfers (HTTPS)

  • Access controls, ensuring only authorised staff can view personal data

  • Regular audits of security and compliance

11. Changes to This Policy

We review this policy regularly and update it where necessary. Changes will be posted on this page with a new “last updated” date.

12. Contact Us

For privacy-related questions or requests, please contact:

Data Protection Contact

Atlanticus Digital

Email: support@atlanticusdigital.com

You also have the right to raise concerns with the Information Commissioner’s Office (ICO) at ico.org.uk.