Atlanticus Digital

About Atlanticus Digital

A specialist consultancy for better systems and smarter growth.

Atlanticus Digital is a senior-led CRM, HubSpot, AI and strategic growth consultancy, Northern Ireland-based and working with organisations across Ireland and the UK. We combine commercial and marketing strategy with hands-on technical implementation — and we stay accountable for the results.

Who we are

Specialists, not a large agency.

We were created to help organisations grow by getting their systems, data and teams working together. As a HubSpot Platinum Solutions Partner, we bring marketing, sales and service onto one platform — and make sure it's actually used.

Our difference is the combination: strategic thinking grounded in real commercial experience, deep HubSpot technical knowledge, structured implementation and practical, responsible AI enablement.

  • Senior-led, always

    You work directly with experienced consultants from the first conversation through delivery — never handed down to a junior team.

  • Strategy and systems together

    Commercial and marketing strategy combined with the technical knowledge to implement it properly in HubSpot and connected tools.

  • Responsible by default

    A certified B Corporation — governance and responsible business practice are built in, not bolted on.

Niall Parfitt, founder of Atlanticus Digital

Our founder

Niall Parfitt, CFCIM.

Niall is a CIM Chartered Fellow (CFCIM) — combining Chartered Marketer status with Fellowship of the Chartered Institute of Marketing — and serves as a non-executive director on the CIM board. His background spans business strategy, marketing, CRM and digital transformation — and he leads client delivery personally.

That means the person you meet at the first consultation is the person accountable for your implementation, your training and your long-term adoption.

  • CFCIM

    CIM Chartered Fellow — Chartered Marketer and Fellow

  • Chartered Marketer

    Verified through CIM's directory

  • CIM board

    Non-executive director

Why the name?

Named after Da Vinci's Codex Atlanticus.

"Around the time HubSpot was moving from the funnel to the flywheel, I was reading Walter Isaacson's biography of Leonardo da Vinci. I've always been fascinated by Da Vinci — his inquisitive nature and his thirst for learning. I was also married in Florence.

I wanted a name that represented innovation and diversification. Da Vinci's Codex Atlanticus is the largest collection of his drawings and writings — over a thousand pages covering everything from a giant crossbow to the greatest invention of all: the wheel."

— Niall Parfitt, Founder

Free consultation

Talk it through with a specialist.

A no-obligation conversation about your situation — and honest advice on whether we can help.

Book your consultation