Client work
Real engagements. Real organisations.
We work with banks, universities, public bodies and growing businesses across Ireland, Northern Ireland and the UK. Below is our HubSpot implementation for InterTradeIreland, followed by the organisations we work with and the themes that run through our engagements.
Case study · HubSpot implementation
InterTradeIreland
InterTradeIreland is a cross-border trade and business development agency supporting SMEs across Ireland and Northern Ireland. Through their range of services, they empower businesses to foster innovation, build partnerships, and achieve sustainable growth.
The challenge
InterTradeIreland sought a comprehensive CRM platform to centralise and streamline its operations. They needed a solution that could integrate seamlessly with their existing systems, deliver accurate data through automated updates, and embed effectively into their organisation with tailored onboarding and training.
The solution
Atlanticus Digital, working in partnership with Digital Catalyst, delivered a bespoke HubSpot implementation tailored to the specific needs of InterTradeIreland. The key elements of the project included:
System Integration
Using HubSpot’s REST APIs, we seamlessly integrated with InterTradeIreland’s systems to ensure efficient data exchange.
Workflows and Automation
Bespoke workflows streamlined tasks and improved communication.
Custom Objects
Custom HubSpot Objects were created to import and store selected datasets from InterTradeIreland’s systems and display them using a REACT interface.
Nightly Updates
Automated nightly data synchronisation kept information accurate and up to date.
Error Logs
All errors were amalgamated and displayed via the Notes object to enable clear visibility and resolution.
Onboarding and Training
Custom onboarding and training embedded HubSpot into InterTradeIreland’s daily operations.
Results
Operational Efficiency
Seamless integration ensured smooth workflows and reduced manual interventions for improved operational efficiency.
Enhanced Data
Nightly synchronisation provided reliable, up-to-date data across the organisation.
User Adoption
Tailored onboarding and training resulted in strong engagement with the HubSpot platform and higher user adoption.
Stakeholder Engagement
Personalised communications and efficient processes improved stakeholder relationships and satisfaction.
Conclusion
By combining Atlanticus Digital's expertise in CRM strategy with Digital Catalyst's technical capabilities, we successfully implemented a HubSpot solution that transformed InterTradeIreland's CRM operations. This project demonstrates the value of strategic partnerships in delivering tailored solutions that drive measurable results.
In the client's words
“Atlanticus Digital and Digital Catalyst have supported InterTradeIreland in our implementation of HubSpot over the past 18 months. Their support has been invaluable, advising us on complex integrations and automations and also providing expert advice on the use of HubSpot to optimise our approach to digital marketing and communications. Their friendly, approachable and responsive manner allows us to work collaboratively to solve problems and design solutions tailored to our needs. I would happily recommend their services.”
Our clients
Who we work with.
What our work delivers
The outcomes clients ask us back for.
CRM that gets used
Onboarding and architecture work that turns an underused portal into the single source of truth for sales, marketing and service teams.
Connected teams
Marketing, Sales and Service Hubs aligned around shared lifecycle stages, so every team works from the same customer picture.
Less manual work
Repetitive processes automated — lead routing, follow-ups, reporting — freeing client teams for higher-value work.
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