Blog | Atlanticus Digital

The Complete Guide to Sales Prospecting

Written by Niall Parfitt | Jan 8, 2020 10:09:00 AM

The time crunch countdown begins each day of every week of every month for us. It’s the one aspect of sales that just never changes.

As we’ve all experienced, sales essentially boils down to two things:

  1. Numbers
  2. Time

And those two things often go hand-in-hand. While we (or our team) are racing to hit quota against that clock, we can save time and maximise our numbers by investing in the right processes, activities, and skills.

Sales Is Changing

Truth is, sales is changing -- quickly. As sales conversations grow even more buyer-focused, sales reps have begun developing their own hacks, techniques, and processes for prospecting.

 

That’s where this guide comes in. In this growing sales landscape, we’ll outline the various processes and key strategies for prospecting -- the phase of selling that often consumes the most time and energy (and is the most crucial to get right). 

Prospecting doesn't have to be a pain -- and it doesn't have to be annoying for your prospects. Download this guide below and adopt a few of these strategies into your workflow, and enjoy better prospecting and better results.